No title, just a roar and a date. Cloverfield’s first teaser sparked viral madness and redefined stealth movie marketing.
Joker’s gang went real—ringing cakes, secret sites, GPS hunts. A viral campaign that made fans part of the chaos, hidden in plain sight.
Before social media, Blair Witch faked missing posters & police sites. A low-budget film that fooled millions with genius viral marketing.
Jordan Peele’s Nope built fake theme parks & sitcoms like “Jupiter’s Claim.” Realistic sites & eerie trailers blurred fiction and reality.
Blu-ray packs hid QR codes linking to secret trailers & comics. A subtle, clever campaign for a cult classic built on mystery and detail.
From Tinder profiles to emoji billboards, Deadpool broke all the rules with funny, viral chaos that felt like a joke—but was genius marketing.
Fake emergency alerts, hotline numbers, and PSAs blurred fiction and reality—making Contagion feel terrifyingly real before it even hit screens.
A secret web game, Mind Crime, let fans try dream theft themselves. It deepened Inception’s theme—hidden from casual viewers, perfect for die-hards.
Ghostface called fans, snaps glitched mid-scream, and apps went haywire. A creepy, clever digital campaign that left horror fans shook.
From pink Spotify UIs to sneaky playlist updates, Barbie quietly painted the internet pink—marketing that was everywhere without shouting her name.